ServiceNow

Generative AI // creative direction // design automation

ServiceNow is a global leader in cloud-based digital workflow automation, dedicated to transforming manual, disparate business processes into unified, efficient digital experiences. Operating as a critical backbone for enterprise operations, the brand relies on highly sophisticated, data-driven visual systems to communicate its complex tech infrastructure to global B2B audiences. Across its marketing touchpoints, ServiceNow demands a meticulous balance of strict corporate brand compliance, technical clarity, and hyper-premium digital aesthetics.

My contribution focused on engineering a highly automated, scalable creative production pipeline for ServiceNow’s nationwide digital advertising campaigns. By introducing standardized team structures and establishing modular design libraries, I successfully overhauled their end-to-end production pipeline, tripling the speed and volume of multi-format asset output. Working within the rigorous guardrails of their global brand guidelines, I guided cross-functional teams of creatives to deliver pixel-perfect static and digital advertising assets on time and on spec, setting a new agency standard for maintaining extreme creative fidelity during rapid, high-volume production rollouts.