Midol

Social content // creative direction // social strategy

Midol® is the trusted brand for period symptom relief, built on the believe that comfort is power. Their message empowers consumers to feel strong, even during their period — and reminds them just how unstoppable they are without symptoms.

To help establish cohesive and impactful brand messaging across Midol®’s social platforms, I developed a comprehensive visual identity system. Using test-and-learn data, I found that content with empowering messages resonated the most, garnering more attention and creating brand trust. Working with my team, we reviewed content performance regularly, to drive awareness and conversion. This measurable system guided the creation of all content, ensuring consistency in both messaging and visuals.