Afrin Social

Social content // creative direction // social strategy

You can always rely on Afrin® to get the job done and tell you exactly how it is, with bold confidence. And why wouldn’t they? They’re the best in the industry. They’ll give it to you straight. No BS.

When developing content for Afrin®, I made sure to hold onto the self-assured tone of voice that connects deeply with the brand. This was the basis for which my team and I based all social concepts around. Maintaining this conviction helped establish brand recognition and connection to their target demo, making it relatable to consumers.