Harman

Knowing Harman’s main purpose was to raise awareness for their new products and drive foot traffic in-store, we started with each individual product and how they stand out against competition. From sound cancelling headphones to light up speakers, each product offers something unique and deserves its own attention. To show off the waterproof JBL Flip 5, we collected several products to form the shape of a wave crashing down on one single product, leaving open space between for New Yorkers to see into the store. The NY Yankees window showcases what looks like a sound wave made of Yankee baseballs. The team is a proud partner of JBL. We decided to create the sound wave of the popular theme “Take Me Out To The Ballgame”.

While all of these windows are so unique from each other, they are connected through movement. We wanted New Yorkers to walk from one window to the next fluidly, so we continued the design flow of one window right into the following window, from start to finish. You can see the design in the window panel for the JBL Live headphones get larger as it moves to the right, meanwhile the JBL Flip 5 window fills the space entirely on the left side.