Flintstones

branding // ui/ux design // marketing

Flintstones® Multivitamins offers toddlers, children, and teens essential nutritional support in easy-to-chew, fruit-flavored tablets or gummies. As the #1 pediatrician-recommended brand, they’re designed to help fuel growing bodies.

For this playful and iconic brand, I led a refresh of the visual identity, leveraging brand photography and graphics to elevate both the brand elements and eCommerce content. By thoughtfully integrating Fred, Dino, and the rest of the Flintstones® gang with vibrant lifestyle photography, I helped create a fun, dynamic energy that resonates with kids — while sparking a sense of nostalgia that parents love.

Flintstones® kids. 100 million strong and growing!