Art of Cerveza
organization // web design
Heineken’s Mexican brands came together to partner with local, Mexican artists. Check out their site for more info on the artwork and the artists behind them.
Heineken’s main purpose in this assignment : show off Mexican artwork through their Mexican brands and raise awareness. The artwork between each artist was so unique, we had to portray them all individually, without losing the brand. In doing that, I incorporated elements of both to come together in a clean layout, allowing the art to pop. I used the shapes I found in each illustration to house images and content, differentiating the colors based on each brand and the navigation. The typography stayed consistent throughout, keeping within the brand guidelines. The clean navigation on top made it easy for consumers to swipe through the pages.
