Midol

Social content // creative direction // social strategy

Midol® is the trusted brand for period symptom relief, built on the believe that comfort is power. Their message empowers consumers to feel strong, even during their period — and reminds them just how unstoppable they are without symptoms.

To help establish cohesive and impactful brand messaging across Midol®’s social platforms, I developed a comprehensive visual identity system. This system guided the creation of all content, ensuring consistency in both messaging and visuals. By thoughtfully combining color, tone of voice, lighting, and typography, we crafted assets that not only resonated with the audience but also reinforced Midol®’s brand recognition at every touchpoint.