Watermelon Ball
brand identity // ui/ux design // marketing
Make a summertime splash with Watermelon Ball — the action-packed pool game that gets everyone excited to dive in, play, and win! It is the ultimate underwater experience that makes your summer a blast, your pool party a smash, and the fun last until your fingers prune.
brand promise
Watermelon Ball is the underwater game that gets everyone in on the summertime fun and splash-tastic action! Inspired by football and rugby, this exciting, high-intensity pool game is played with our signature part-water-part-air Watermelon Ball.
Our buoyant design allows the Watermelon Ball to sink, rise, and float so you can bounce, dribble, kick, and pass it to your teammates. Together, you’ll work with them to score goals, beat the opposing team, and achieve the ultimate, underwater victory! Our action-packed pool game offers endless underwater fun that you’ll want to experience again and again.
Customer Persona - Backyard Bryan
Needs: A new, action-packed pool toy that his teenage kids won’t get bored of.
Wants: an affordable and high-energy summer activity that he and his kids can enjoy together.
Motivated By: justifying the cost of his pool by finding a new way for his older kids to enjoy family pool time.
Credits
Copywriter: Hillary Cormier
