Midol

Social content // creative direction // social strategy

Midol® is the trusted brand for period symptom relief, built on the believe that comfort is power. Their message empowers consumers to feel strong, even during their period — and reminds them just how unstoppable they are without symptoms.

To help establish cohesive and impactful brand messaging across Midol®’s social platforms, I developed a comprehensive visual identity system. This system guided the creation of all content, ensuring consistency in both messaging and visuals. By thoughtfully combining color, tone of voice, lighting, and typography, I crafted assets that not only resonated with the audience but also reinforced Midol®’s brand recognition at every touchpoint.