Alka-Seltzer

Social content // gen ai // creative direction // brand design

Plop, plop, fizz, fizz — you won’t believe what this is!

Alka-Seltzer® is making a bold comeback. From soothing flu symptoms to calming heartburn, this iconic brand is back to relieve it all — with a fresh modern edge.

For Alka-Seltzer®’s social media revamp, I was tasked with breathing new life into the brand through pop culture. I created engaging relatable content and established a cohesive visual identity to ensure brand consistency across platforms. Using AI-generated product visuals, I elevated the look and feel of the social pages, giving them a polished, contemporary vibe.