Plant Theatre

brand identity // ui/ux design // marketing

Plant Theatre sells seed kits for beginner and experienced gardeners and outdoor furniture for lawn lovers.

Customer Persona - Horticurious Haley

Haley is a hobbyist and loves DIY projects she can pursue in her off time. Ever curious with an interest in trying new things, her latest pursuit is growing a garden. Because she’s not experienced in horticulture, she wants a beginner gardening project she can start with ease, learn from, and approach with enthusiasm. Plant Theatre products allow her to engage her hobbies, try something new, and to grow the garden of her dreams. 

Brand voice

Assuring
Growing a garden can be difficult, but Plant Theatre seed kits have everything you need to begin your gardening journey. Inform our customers how easy and fun it is to grow their seeds. 

Approachable 
Plant Theatre is for both beginning and experienced growers. Our tone should be inviting and friendly to appeal to both of these customers. 

Playful 
Our seed kits come with unique and eccentric herbs, vegetables, and more. Pique customer curiosity by using playful language that emphasizes this. For example, they can brighten your meals, aren’t available in most supermarkets, and are fresh and vibrant.