Kikori

brand id // advertising // ideation

Kikori Whiskey celebrates Asian Pacific American Heritage Month by encouraging consumers to share their stories and traditions with friends and family. So, grab a bottle and tell us how you honor this month.

A popular tradition during Asian Pacific American Heritage Month is the passing of stories from generation to generation. I wanted to combine this idea of story telling with Japanese symbolism. In the main Kikori visual, you’ll see koi fish wrapping around the product. These are widely known in Japanese culture and symbolize luck, perserverance and courage. When Kikori and Yuzuri come together for the portfolio, they are surrounded by bonzai trees and Japanese mountains. Both brands have strong ties to balance in all things; work, family and friends. To showcase this, I included the bonzai trees on either side, as a prominent symbol of balance.