Heineken Barhop

Heineken Barhop was a program encouraging consumers to enjoy themselves when they’re out at the bar, with friends. We were tasked to create a digital experience that was conducive to mobile use, so we really needed it to be user friendly. In doing so, I split the content into two sections: sweepstake entries and interactive games. They can click through or swipe to see all the different ways they can play.

I kept the layout clean, following the simple color palette of Heineken. This kept navigating the site as easy and engaging as possible.